I've always been passionate about Art and creativity but also had an interest in the psychology behind what makes people tick. In college, I struggled between two majors - Art and Marketing. I found their relationship pretty fascinating and ultimately, studied them both earning a BSBA in Marketing and later attended Portfolio Center in Atlanta, GA to study Design and Art Direction.
Soon after finishing at Portfolio Center, I found myself in NYC with the opportunity to work for the amazing designer Diane Von Furstenberg. What began as an internship became a contract position and started my love affair with retail branding. My journey took me from NYC to Columbus, Ohio where I worked for Abercrombie and Fitch brands. Here, I truly fell in love with the art of package design - and was able to travel the world to create and produce beautiful packaging. When the opportunity came to work for Spanx, the south was calling me back home. Here I helped launch Spanx for Men, Spanx Active, the Assets line at Target. I also honed in on creating environments, designing and producing showrooms for sales events across the country.
After having my two boys, I began freelancing for several different brands and have most recently found myself in the agency world. Working on several different brands in many categories has been such a fun experience for me and has really broadened my range. I love to work on projects large and small, and nothing excites me like creating the details that make up a true and holistic brand experience. I love taking a brand or idea from its starting point and carrying the experience across several different channels and touch points.
Let's talk! I am currently available for freelance opportunities and contract positions.