PITCH: TECGEN
TECGEN-FR® is the next generation flame resistant, lightweight line of clothing engineered to keep safety-minded workforces comfortable in environments that present a fire hazard.
In essence, TECGEN-FR® is the premier lightweight FR clothing for workforces who need it most.
CAMPAIGN: MADE OF SOMETHING MORE
Let’s never forget why we do what we do: The unstoppable workforces in our workwear. The people who put it on and put it all on the line. Their unpredictable offices are the scorching wildlands, oil wells, livewires and manufacturing plants. And every demanding environment in between. We’re talking about a different breed here. Like TECGEN®, one made entirely of something more.
Creative Direction/Writing: Greg Grantham, Blue Sky Agency
Art Direction/Design: Christy Errico, Blue Sky Agency
